Let's talk about closing the gap.

24% of people in the UK have a disability. Does your insight programme include this group? Or, is there a large gap in your consumer understanding?

The UK Purple Pound, the expenditure of people with a disability and their households, is estimated to be £279 billion. Is there a large gap in your sales?

Only 0.06% of ads showcase people with a visible disability. Is there a large gap in your communications with the largest minority group in the UK?

At Untapped Opinions we deliver disability-inclusive insights to close the gap between brands and people with a disability.

Let's talk about closing this gap. Contact Joe Wheller via joe@untappedopinions.com

Choose to include.

Image Description:

Five images below each contain a large purple square and the Untapped Opinions logo.

Centred within each square is another black square that covers 24% of the area of the purple square. Each slide contains one of the bullet-points made in the above post.

Please feel free to download the presentation.

Let's Talk - Carousel 31-07-24.pdf

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