By designing for the widest range of people, you benefit everyone. What kind of brand experience are you offering?

Accessibility is one thing. You build a ramp to your office entrance; "mission accomplished" for disability inclusion? Surely not. It is what happens after someone comes through the door that really matters.

Companies know their success depends on attracting and retaining talent so they deploy working practices to make their people feel wanted and included. By designing policies and practice for the widest range of people, a company can attract and retain the widest pool of talent.

Given that roughly 4/5 disabilities are not visible and many employees don't mention their disability for fear of exclusion, by making the employee experience disability-inclusive a company will find it is creating a positive environment for everyone.

This is true whether you're organising a music festival, creating a digital brand experience, or building the UI/UX for a financial service. By designing the experience for the widest range of people, you really benefit everyone.

Co-creation can help ensure your product/service is inclusive, not just accessible. You may want to ask yourself whether a diverse group of people participated in the initial research, ideation, prototyping, or user testing? Were people with intersecting identities and different kinds of disabilities involved?

At Untapped Opinions we're the inclusive insights people who help close the gap between organisations and people with a disability.

Do you have a story to tell about an inclusive experience you have been creating? We'd love to hear about it, feel free to post below 👇