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At Untapped Opinions, we are the inclusive insights people closing the gap between organisations and people with a disability.

Writer's picture: Joe WhellerJoe Wheller

Updated: Jul 9, 2024


Large purple square with the words "Inclusive Insight" written and three sub-headers saying Innovation, Marketing, and Experience. Plus the Untapped Opinions logo.

By designing for the widest range of people, you benefit everyone. It isn't just an ethical imperative, it is sound business; companies that lead in disability inclusion drive more revenue, net income, and profit.


What steps can be taken? The good news is that you can take action now and it won't require a big change from what you're probably already doing.


You probably routinely conduct insight activity like exploratory research, ideation, and concept/comms/user testing etc. So… 


Step 1: Ask whether people with different disabilities were involved in your organisation’s insight activity.


Step 2: Routinely include those voices in the insight work you conduct, inclusive insights.


At Untapped Opinions, we can help you close the gap between your organisation and people with a disability. Our mission is to help organisations connect, collaborate, and co-create with disabled people to drive more positive, meaningful, and authentic decisions - we deliver inclusive insight.

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